Magic For Exhibitions & Tradeshows
So you’ve spent a fortune on your
exhibition stand, just like every other
company. Remember, no matter what the
product is they are promoting, EVERY
stand at an exhibition is your
competitor. Why, I hear you ask?
You are competing for each potential customer’s time! So you have to have a strategy that makes you stand out from the crowd and makes sure these potential clients are spending time on your stand and not your competitors.
Enter the magician!
This magician is not just your average
entertainer, he also a trained marketing
professional in his own right, having
been trained at Robert Gordon
University, which he put into practice
in the Oil & Gas Industry.
He knows what your aims are and he will weave his magic to ensure he attracts people on to your stand.
Once he has a few people around him, the rest will follow like sheep. It’s human nature, once people start to gather, other people will be drawn in because they want to see what all the fuss is about and they don’t want to miss out. Part of a magician’s performance is humour, so all these potential clients will be smiling and laughing while watching the magic.
Enter Your Sales Team!
Other stands will now be looking at the crowd around your stand, green with envy!
Your staff, now have all the tools to
start generating leads!
The first thing is people. If you don’t have enough people coming on to your stand then you won’t generate enough leads.
The second tool is humour! These potential clients have been walking around the exhibition, pounced on by people trying to sell them something. They are not in a mood to be sold to. The humour injected by the magician will change that. Laughing is infectious and will make people feel good, the perfect time to talk to someone about your service or product. This generates a higher conversion rate.
The third tool is the ‘Ice Breaker’. If someone walks on to your stand and you immediately try and sell them something without the ‘Ice Breaker’, then your conversion rate won’t be too impressive. Your plan of action should be this.Get your staff to stand on the outer edges of the group that are watching the magician. They need to be alert and aware of everyone that is there. While your potential clients are watching the magician, they should be browsing the name badges and company details of the individuals. They need to choose who they are going to approach (those more likely to be interested in what you have to offer) and stand next to them. At the appropriate moment, at the end of a particular trick, this is a perfect ‘Ice Breaker’ moment where your staff member can speak to the person and say something like “wow, isn’t that amazing, I’ve been standing here watching him for ages and I still can’t work out how he does it!”. They need to add another sentence or two as well, to pave the way.
The ice has now been broken, you are now on the same level as the potential client and it’s time to talk about your product or service.
The magician is happy to chat with you before the day, so who can tailor his services to fit with what you do. Where possible he will try and incorporate your product or service in to the performance. He will work with you as part of the team to ensure your goals